Zolie
Running in production for local Seattle-area businesses today

The AI receptionist for spas and salons.

Zolie (formerly Callie) answers in your own voice, books the appointment, and wins back the callers who got away.

  • Answers in your voice, books straight into your calendar
  • Turns “I’ll think about it” into booked appointments
  • Blocks fake bookings before they steal your prime slots
  • Screens out spam — you only hear about real clients
  • No app to install — use your existing business phone

14-day free trial · live demo needs no signup, no card

Zolie answering an incoming call, confirming a booking, and texting a call summary

Real production results · live clients, in their own cloned voice

Mellow Beauty Spa
Redmond, WA
$2,004
in bookings handled
102
calls answered · 12 booked
A Bellevue brow & skin studio
Bellevue, WA
$3,879
in bookings handled · first month
127
calls answered · 48 spam blocked
A two-location day spa
North of Seattle, WA
132
calls on one shared line · $805 booked
50
spam calls blocked before they rang
A massage & bodywork studio
Seattle north suburbs · Wix
$1,700
in bookings handled
21
booked from 102 calls — incl. couples
Live demo · no signup, no card

Try Zolie for free.

Pick your business — hear her answer a real call in seconds. No signup, no card.

Drop your website — Zolie learns your services, hours, and prices before she picks up.

or try a sample business

One click — we hand you a real phone number Zolie is already answering.

The problem

Your calendar loses money three ways.

01

The missed call

You’re mid-treatment. The caller doesn’t leave a voicemail — they book the place down the street.

02

The maybe

They ask about prices, say “I’ll think about it,” and never call back.

03

The ghost

A fake booking grabs your Saturday 2pm — and nobody shows.

Zolie ends all three

She answers and books in your own voice, follows up with the maybes, and blocks the ghosts — before they cost you a slot.

How Zolie works.

No new app to learn. No staff to train. Forward your line and she handles the calls you'd otherwise miss.

01

Picks up when you can't — in your voice

Cloned from a ~20-second recording, callers hear you, not a robot. She only answers the calls you miss.

02

Books on your real calendar

Live availability on Square, Wix, GlossGenius, Boulevard, Vagaro, Fresha & more — booked before the caller hangs up.

03

Wins back the maybes

Didn't book? Zolie follows up by text with open slots from your calendar. One reply books it.

04

Blocks the ghosts

Every new booking is verified against real phone-carrier records. Fake numbers get flagged before they cost you a no-show.

05

Texts you what matters

Spam is screened out. Real calls end with one recap text: who called, what they wanted, what needs you.

Zolie doesn't stop when the call ends.

Anyone can answer the phone. Zolie wins back the callers who didn't book — and blocks the fake bookings that end in no-shows.

Booking Rescue

“I’ll think about it” isn’t goodbye anymore.

When a caller hangs up without booking, Zolie follows up with real openings from your calendar — one friendly text, one reply, booked.

Hi Maya, thanks for calling Glow Studio earlier! I can book you in: 1) Thu 2:00 PM 2) Fri 4:30 PM. Reply 1 or 2 and I'll book it, or pick any time at glow.st/book.
1
You're booked for Thursday at 2:00 PM — see you then!

Most callers who don’t book never call back. Zolie gives them one more easy yes.

No-Show Shield

Fake bookings ghost you. Zolie catches them first.

Every new booking — even from your booking page — is verified against real phone-carrier records. Throwaway numbers get flagged, you get a text, and one reply blocks them for good. Nothing is cancelled without you.

Heads up — tonight's 7:30 PM booking came from (206) 555-0142, which looks like a throwaway internet number. I've flagged it on your calendar. Reply BLOCK 2065550142 and it can't book again.
BLOCK 2065550142

Built after a real attack: a client’s calendar filled overnight with fake bookings — all no-shows. Every Zolie client is protected now.

Both come with Essential — no setup, off anytime.

See Essential pricing
The math

One recovered booking pays for the month.

A missed call is a missed booking — most solo owners lose $300+ a week to calls that go to voicemail. Zolie starts at $49/mo. Mellow Beauty Spa alone handled $2,004 in bookings in a single month.

Pricing

Two plans. Every call answered.

Starter fits owners whose phone rings a few times a week. If your phone rings more than once a day, Essential is cheaper.

Try Zolie free

14 days free. Then $49/mo (Starter, 10 real customer calls included) or $149/mo (Essential, unlimited). 30-day money-back guarantee.

Every plan comes with a 30-day money-back guarantee on your first paid month — if you're not happy, full refund, no questions.

Starter
For phones that ring a few times a week
$49/mo · 10 real customer calls included

Then $2.50 per additional customer call. Spam calls and hang-ups are screened free — only calls that end in a notification to you count.

Start on Starter
  • 10 real customer calls included, then $2.50/customer call
  • Books directly into your calendar — Square, GlossGenius, Boulevard, Vagaro, Fresha, Wix & more
  • Spam calls screened free — you're never billed for junk
  • Voice clone — Zolie speaks in your own voice
  • FAQ knowledge base trained on your site
  • Owner SMS summary after every call
  • Voicemail capture and follow-up
Most Popular
Essential
One price, no matter how busy you get
$149/mo · unlimited customer calls

Everything in Starter, unlimited. If your phone rings more than once a day, Essential is cheaper.

Start on Essential
  • Unlimited customer calls — your bill never grows with call volume
  • Books directly into your calendar — Square, GlossGenius, Boulevard, Vagaro, Fresha, Wix & more
  • Spam calls screened free — you're never billed for junk
  • Voice clone — Zolie speaks in your own voice
  • FAQ knowledge base trained on your site
  • Owner SMS summary after every call
  • Voicemail capture and follow-up
  • Booking Rescue — callers who don’t book get a follow-up text with two live openings + your booking link
  • No-Show Shield — every booking verified against phone-carrier records; fake, no-show bookings get flagged
  • Priority support
The verdict

Owners who stopped missing calls.

I used to bring my phones everywhere — including the spa room where I'm working on clients, the gym, and even the swimming pool. But now with Zolie, I can finally have peace of mind. Zolie creates bookings for me while I stay 100% focused on my clients, and I get to relax during my personal time.
MiaOwner, Mellow Beauty Spa · Redmond, WA
I usually have back-to-back appointments all day, so I had to miss a lot of calls. Now with Zolie, I don't worry about missing a client's call — she handles every one in my own voice. Clients feel connected and get help right away.
OliviaOwner, Zen Room
It's amazing to see Zolie help my clients create bookings that appear right on my calendar. And I get a text for every conversation between Zolie and the customer, so I always stay in the loop.
LauraOwner, Laura's Barber
Production · live today
“I run the spa alone, so every call during a facial used to mean interrupting my client or losing the booking. Zolie answers in my own voice when I’m busy — last month it handled 102 calls and booked twelve straight into my booking calendar.”
Mia · Owner, Mellow Beauty Spa · Redmond, WA
See the full production numbers
See it in action

Watch Zolie work.

Build your own demo

A quick walkthrough of how to use our site to spin up a Zolie demo tailored to your business.

A real customer call

Zolie booking a real client, start to finish. We jump straight to the live call at 1:08.

FAQ

Common questions.

Whose voice does Zolie use?
Yours. We clone your voice from a short ~20-second recording you make right after checkout. Callers hear the owner's own voice, not a stock receptionist. That's the single biggest reason callers stay on the line long enough to book.
Which booking platforms does Zolie work with?
Any of them. Zolie books directly into Square Appointments, Wix Bookings, GlossGenius, Boulevard, Vagaro, Fresha, and more — on both plans. Pick your calendar at signup and connect it right after checkout.
Does Zolie work for my type of business?
Zolie is built for single-owner, appointment-based businesses. We have dedicated setup guides and examples for spas, hair & beauty salons, and barbershops — but she works just as well for nail techs, dog groomers, personal trainers, tutors, photographers, and other solo operators who take bookings by phone.
How does Zolie compare to Smith.ai or Goodcall?
The short version: Zolie answers in your own cloned voice, books live into your calendar on any platform, and starts at $49/mo — where most answering services use a generic voice and bill per minute or per call. See the full side-by-side comparison of Zolie vs. Smith.ai vs. Goodcall.
What does the 14-day free trial cover?
14 days free on either plan. Then $49/mo (Starter, 10 real customer calls included) or $149/mo (Essential, unlimited customer calls). Every plan comes with a 30-day money-back guarantee on your first paid month — if you're not happy, full refund, no questions.
What counts as a real customer call?
Only calls where Zolie actually helps a caller and sends you a notification. She answers and screens every call, but robocalls, spam, wrong numbers, and quick hang-ups are screened free — they never count against Starter's 10 included calls, and you're never billed for junk.
How does overage billing work on Starter?
Your first 10 real customer calls each month are included in the $49. After that, each additional customer call is $2.50, billed monthly on your invoice — no surprise mid-month charges, and spam never counts. If your phone rings more than once a day, Essential at $149/mo is the cheaper option.
Is there a limit on Essential?
No — Essential is unlimited customer calls at one monthly price. Zolie answers your calls all month, won't cut off mid-month, and your bill never grows with call volume, even for a shop booked back-to-back every day.
What is Booking Rescue — will Zolie pester my clients?
No. When someone calls, asks about your services, and hangs up without booking, Zolie sends one text a couple of hours later with two real openings from your live calendar plus your booking link — they reply 1 or 2 and the slot is booked. It only goes to callers who showed genuine interest, only during daytime hours, never more than once every two weeks per client, and every text honors STOP. Included with Essential, on by default — turn it off anytime.
How does the No-Show Shield catch fake bookings?
Fake bookings — throwaway numbers grabbing prime slots that end in no-shows — are a real problem for busy studios. Zolie checks the phone number behind every new booking, including ones made on your public booking page, against real phone-carrier records. Burner and internet-only numbers get flagged on your calendar and you get a heads-up text; reply BLOCK and that number can never book or call you again. Zolie never cancels anything herself — you stay in control. Included with Essential, on by default.
How is Zolie Outreach different from Zolie?
Zolie answers inbound calls. Zolie Outreach is a planned SMS-first bolt-on for outbound moments: booking confirmations, day-before reminders, reschedule prompts when you cancel, waitlist clearing when a slot opens, win-back for clients who haven't booked in 90 days, and post-visit review requests. $39/mo SMS-only, $79/mo with voice escalation. Bolt-on to either Zolie plan. Coming soon — join the early-access list.
Does Zolie speak Spanish?
Zolie speaks English only at launch. Spanish, Mandarin, and additional languages are on the roadmap.
Does Zolie text me a summary after every call?
Yes — but only the ones worth your attention. Zolie filters out robocalls, wrong numbers, and spam before they reach your phone. For real callers, she texts a short recap: who called, what they wanted, whether they booked, and what (if anything) needs you. The noise stays with Zolie. The leads land in your inbox.
Can I keep my own phone number?
Yes. You keep your existing business number. You just set it to forward to Zolie when you're busy or don't pick up — callers dial the same number they always have. Carrier-specific forwarding instructions land in your inbox at setup, and most owners have it switched on in a couple of minutes.
How long does it take to get set up?
Most owners are live in about 2 minutes. You tell us about your business (about 60 seconds — we crawl your site to build the knowledge base), record a ~20-second voice sample right after checkout, and forward your line using the instructions on your setup page. No new app to install, no staff to train.
Can I use Zolie for after-hours and overflow only?
That's exactly how she works. Zolie picks up only when you're busy, with a client, or don't answer within about 15 seconds. When you can take the call yourself, you do. She's the safety net for the calls you'd otherwise miss — not a replacement for the ones you want to answer.
Can I cancel anytime?
Yes — no contracts, cancel anytime. Every tier comes with a 30-day money-back guarantee on your first paid month. The 14-day free trial means you've heard her on your own line before you pay a cent.
What can Zolie see in my booking account — is my data safe?
Zolie reads your services, hours, and calendar availability, and writes new appointments — that's it. She never sees card numbers or payment details (those are separate permissions we don't request), and she can't delete customers or change your settings. You can revoke her access from your booking platform at any time.
Sign up

Get Zolie picking up
in minutes.

14 days free · then $49 / $149 per month

14 days free. Then $49 (Starter, 10 real customer calls included) or $149 (Flat, unlimited). 30-day money-back guarantee. Signing up takes about a minute — setup starts the moment checkout completes.

  • 1
    Tell us about your business

    Takes about 60 seconds. We crawl your site to bootstrap Zolie’s knowledge base, and you start your 14-day free trial.

  • 2
    Give Zolie her voice

    Right after checkout, read one ~20-second script — somewhere quiet, no background noise — and we clone your voice so callers hear you. Rather not record? Pick Zolie’s natural built-in voice and skip this step entirely.

  • 3
    Forward your business line

    Carrier-specific instructions appear on your setup page and land in your inbox. Most owners are live in about 2 minutes.

Which plan would you like to start?

Every plan starts with a 14-day free trial — you won't be charged until it ends, and you can cancel anytime before then. We collect a card on the next screen to hold your spot.

We crawl this to build Zolie’s knowledge base — pricing, services, hours, FAQs.

We’ll send your welcome email and a link to review what Zolie learned about your business.

Where Zolie texts you call summaries — and the number new callers will reach.

Different carriers use different forwarding codes. Pick yours and we’ll send the exact instructions.

How should Zolie sound?

Both sound natural on real calls — and you can switch later.

Takes about 60 seconds · 14 days free · 30-day money-back guarantee

Stop losing bookings to voicemail.

Forward your line and Zolie answers — in your own voice — the moment you can’t. Most owners are live in about 2 minutes.

14 days free · from $49/mo · 30-day money-back guarantee · cancel anytime

About

Built by an operator, for operators.

Set & Forget is run by a software engineer who is also an active small-business owner. Every agent we ship gets tested against the reality of running a business — because we're running our own alongside yours.

Our first clients are our own brands: two Amazon-native retail businesses whose operations are now handled by the software we build. What survives that bar of "would I trust this with my own inventory?" is what gets shipped to customers.

Set & Forget is a software brand of Cookie And Us.

Contact

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rather set and forget?

Tell us what's eating your week. If we think we can automate it, we'll tell you how — and if we don't think we should, we'll tell you that too.

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